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Olympic cycle race spectators to be banned from posting photos or videos

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Tuesday, April 24, 2012
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Leatherhead Advertiser

SPECTATORS lining Mole Valley's streets during this summer's Olympic cycle races will be banned from posting photos or videos of the action online.

The London Organising Committee for the Olympic Games (Locog) has ruled that the sights and sounds of the Games cannot be uploaded to sites such as Facebook, Twitter and YouTube.

  1. NO GO:  Spectators will not be allowed to publish their Olympic pictures on the internet  RSMD10163

    Spectators will not be allowed to publish their Olympic pictures on the internet

  2. NO LOGO: Businesses that are not official sponsors of London 2012 will not be allowed to display the logos and slogans associated with the Games

    Businesses that are not official sponsors of London 2012 will not be allowed to display the logos and slogans associated with the Games

  3. ANTI-SOCIAL media:  Organisers say Facebook and YouTube are off-limits

    Organisers say Facebook and YouTube are off-limits

A Locog spokeswoman said: "Images, video and sound recordings of the Games taken by a ticket holder (or, the Advertiser understands, roadside viewers in non-ticketed areas) can only be used for private purposes.

"In addition a ticket holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes."

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Commenting on the Advertiser's social media pages, readers criticised Locog and said the ban could not be enforced.

Louise Waterton wrote: "If they want to close off my road I'm going to make the most of it and watch the cycle race, take pictures and post them all over Facebook.

"Who's going to stop me? It's not as if anything like this is going to happen again in my lifetime so I shall be taking pictures and sharing them online."

Mary Heath wrote: "People take pictures at all sorts of sporting venues and want to show them to their friends."

Alastair Pulling added: "Anyone can take any pictures they want in a public place. It seems like there are a lot of people involved with the Olympics who don't actually understand the law."

It has also emerged that traders and pub landlords who are not Olympic sponsors will be banned from using logos, slogans and words associated with London 2012.

Locog says official trademarks are reserved for sponsors and licensees.

The rules mean businesses will be unable to display the Olympic rings, the London 2012 logo or images of the mascots, or even use the words "Olympic", "Paralympic" or "London 2012" in advertising material.

Ian Renshaw, landlord of The Star pub in West Street, said: "It's a bit extreme. I can understand why they would want to protect the logo, but I would have thought the words "Olympic Games" are quite hard to copyright – they are just words.

"The Olympic Games go much further back than before anybody thought of marketing strategies."

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