Tesco says 'sorry' for development error
A campaign group has slammed a supermarket giant for "misleading" villagers.
SAVE (Save Ashtead's Village Environment) is furious that Tesco has claimed the size of its proposed store in The Street was 32 per cent smaller than its previous application.
The supermarket's previous plan was refused in March by Mole Valley District Council because of a number of concerns which included it being too large.
Quentin Armitage, from the campaign group, said: "I have measured the plans that have been submitted by Tesco and I found the reduction of the store is not 32 per cent but more like 24 per cent.
"We believe Tesco has been misleading us and we are all very angry about this.
"Another thing I believe is totally misleading is Tesco saying the 'size of the development' has been reduced by 32 per cent.
"We consider the development to be the whole area being developed, and not just the store.
"On the previous application the development area was 0.1599 of a hectare and in the new application the size is 0.159 of a hectare. The size of the development has therefore not gone down by 32 per cent.
"If you look at the new application's aerial shot and compare it to the previous application's there is little difference."
Gillian Russell, spokesperson for SAVE, who has a master's degree in town planning, said: "It is very disappointing that Tesco think that they can win the support of the village whilst they appear to be flagrantly misleading us," she said.
"I think everyone in Ashtead will be extremely angry, no-one likes feeling they are being misled.
"We are planning to make a complaint to The Advertising Standards Authority regarding the fact that Tesco sent leaflets to residents with a misleading figure."
She added: "We all want the Esso site to be redeveloped, but a viable solution would be a much smaller store, with only a front entrance, which draws shoppers onto The Street and into other shops, with on site parking and no change to the current car park."
Eoin Dardis, spokesman for Tesco, confirmed there had been an "error" in the references to the net floor areas and net sales areas in its previous and current applications.
He said: "We have looked at our figures again and the reduction in the store's size is 24 per cent rather than 32 per cent.
"This arose out of an error for which we take responsibility and apologise. This was a mistake and it was not our intention to mislead."













8 Comments
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by M G Stuber, Ashtead
Friday, December 11 2009, 7:24PM
“For goodness sake, stop whining about Tesco. Not everyone in Ashtead will be extremely angry - SAVE does not speak for a great many. The Street will look much better without a big gaping hole in the middle of it. Where are all the shoppers supporting the local shops anyway? Most days it's pretty dead. Perhaps the 6000 who signed the previous petition would like to shop regularly in Ashtead? I'm sure the shop traders would be very pleased to see them.”
by No Tesco, Ashtead
Friday, December 11 2009, 4:59PM
“An extension has been granted, the deadline is now February 2nd 2010 for your letters of objection. Keep the objections piling in!”
by Say No To Tesco, Epsom
Thursday, December 10 2009, 3:53PM
“What other data have Tesco got wrong. Someone should look into their Epsom plans to find out what other "errors" they have made.”
by Helen, Ashtead Village
Thursday, December 10 2009, 3:42PM
“Why has this news taken so long to come to air?
Today is the last day to get your objections in to the Tesco proposal. I bet Tesco knew they had wrongly measured the size of the store and where waiting till the last minute to admit their mistake.
Don't let Tesco get away with this, sign the petition against Tesco's new proposal at the SaveAshtead.co.uk website NOW!!!”
by Judy Smale, Ashtead
Thursday, December 10 2009, 3:39PM
“And don't forget their misleading claim on trees. The number of trees to be felled is written in tiny font in the proposal. I'm just glad we have people looking at their proposals in such detail to highlights these inconsistencies with the Tescos marketing pitch.”